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Real estate agent marketing stack: cheapest tool stack

Market listings as an agent: a CRM, a short listing video per property, scheduled social posts and e-signed paperwork.

Prices are official, dated and quoted (latest check 2026-10-18). Change any number and the stacks update. Ranking never depends on affiliate status.

Cheapest$0.00/mo1.0 h/week by handLowest monthly price that covers every category.

Balanced$5.40/mo0.1 h/week by handLowest price + your time (hours × your hourly value).

Most automated$5.40/mo0.1 h/week by handFewest manual hours; price breaks ties.

Seconds of listing video per month: 120.0

The three stacks

Cheapest stack

Category	Tool	What it does	$/month	Manual h/week
CRM	HubSpot Free	Up to 2 users.	$0.00	0.0 h
Listing video	Edit phone footage by hand	Shoot and edit yourself.	$0.00	0.9 h
Social scheduling	Buffer Free	Schedules posts; up to 3 channels, 10 scheduled posts per channel.	$0.00	0.1 h
E-signature	BoldSign Essential (free)	25 envelopes a month.	$0.00	0.0 h
Total			$0.00/mo	1.0 h/week

Balanced stack

Category	Tool	What it does	$/month	Manual h/week
CRM	HubSpot Free	Up to 2 users.	$0.00	0.0 h
Listing video	Runway API grok_imagine_1_5_lite, 720p	Generates b-roll clips from prompts via API.	$5.40	0.0 h
Social scheduling	Buffer Free	Schedules posts; up to 3 channels, 10 scheduled posts per channel.	$0.00	0.1 h
E-signature	BoldSign Essential (free)	25 envelopes a month.	$0.00	0.0 h
Total			$5.40/mo	0.1 h/week

Most automated stack

Category	Tool	What it does	$/month	Manual h/week
CRM	HubSpot Free	Up to 2 users.	$0.00	0.0 h
Listing video	Runway API grok_imagine_1_5_lite, 720p	Generates b-roll clips from prompts via API.	$5.40	0.0 h
Social scheduling	Buffer Free	Schedules posts; up to 3 channels, 10 scheduled posts per channel.	$0.00	0.1 h
E-signature	BoldSign Essential (free)	25 envelopes a month.	$0.00	0.0 h
Total			$5.40/mo	0.1 h/week

Every option, per category

Sorted by price at your numbers. “Doesn’t fit” means a plan limit (users, minutes, subscribers…) is exceeded.

CRM

Tool / plan	$/month	Evidence
HubSpot Free	$0.00	Price source Free: $0/mo, no credit card required, up to 2 users (checked 2026-10-18, CRM calculator (crmcost): hubspot fact hubspot/free) Free No credit card required $0/mo Up to 2 users Formula: `0`
Zoho CRM Free Edition	$0.00	Price source Free Edition: US$0, 3 users, forever free; workflow automation, standard reports, APIs (checked 2026-10-18, CRM calculator (crmcost): zoho-crm fact zoho-crm/free) Free US$0 US$0 3 users START NOW Forever free Workflow automation Formula: `0`
Freshsales Growth	$11.00	Price source Billed monthly, per user per month: Growth $11, Pro $47, Enterprise $71 (checked 2026-10-18, CRM calculator (crmcost): freshsales fact freshsales/monthly) $11 /user/month, billed monthly For startups and SMBs Growth $47 /user/month, billed monthly For growing and mid-sized businesses Pro $71 /user/month, billed monthly For mid to large-sized businesses Enterprise Formula: `team*iff(annual,9,11)`
Less Annoying CRM One plan	$15.00	Price source One price: $15 per user per month, everything included, plus applicable tax (checked 2026-10-18, CRM calculator (crmcost): less-annoying-crm fact less-annoying-crm/price) Everything included $15 per user per month + applicable tax No tiers. No contracts. Formula: `team*15`

Listing video

Tool / plan	$/month	h/week	Evidence
Edit phone footage by hand	$0.00	0.9 h	No tool to buy.
Runway API grok_imagine_1_5_lite, 720p	$5.40	0.0 h	Price source Runway API: credits cost $0.01 each; gen4_turbo 5 credits/s; grok_imagine_1_5_lite (720p) 3 credits/s; wan3 (720p) 10 credits/s (checked 2026-10-18, read on the official page 2026-10-18 (snapshot runway-api)) Credits can be purchased for $0.01 per credit gen4_turbo 5 credits per second grok_imagine_1_5_lite (720p) 3 credits per second wan3 (720p) 10 credits per second Formula: `ai_sregen3*0.01`
Runway API gen4_turbo	$9.00	0.0 h	Price source Runway API: credits cost $0.01 each; gen4_turbo 5 credits/s; grok_imagine_1_5_lite (720p) 3 credits/s; wan3 (720p) 10 credits/s (checked 2026-10-18, read on the official page 2026-10-18 (snapshot runway-api)) Credits can be purchased for $0.01 per credit gen4_turbo 5 credits per second grok_imagine_1_5_lite (720p) 3 credits per second wan3 (720p) 10 credits per second Formula: `ai_sregen5*0.01`
Veo 3.1 (Gemini API) Lite, 720p	$9.00	0.0 h	Price source Veo 3.1 per second: Lite $0.05 (720p) / $0.08 (1080p); Fast $0.10 (720p) / $0.12 (1080p); Standard $0.40 (checked 2026-10-18, read on the official page 2026-10-18 (snapshot gemini-pricing)) Veo 3.1 Lite video with audio price (default) Not available $0.05 (720p) $0.08 (1080p) Veo 3.1 Fast video with audio price (default) Not available $0.10 (720p) $0.12 (1080p) $0.30 (4k) You will only be charged if your video is successfully generated. Formula: `ai_sregen0.05`
Veo 3.1 (Gemini API) Lite, 1080p	$14.40	0.0 h	Price source Veo 3.1 per second: Lite $0.05 (720p) / $0.08 (1080p); Fast $0.10 (720p) / $0.12 (1080p); Standard $0.40 (checked 2026-10-18, read on the official page 2026-10-18 (snapshot gemini-pricing)) Veo 3.1 Lite video with audio price (default) Not available $0.05 (720p) $0.08 (1080p) Veo 3.1 Fast video with audio price (default) Not available $0.10 (720p) $0.12 (1080p) $0.30 (4k) You will only be charged if your video is successfully generated. Formula: `ai_sregen0.08`
Veo 3.1 (Gemini API) Fast, 1080p	$21.60	0.0 h	Price source Veo 3.1 per second: Lite $0.05 (720p) / $0.08 (1080p); Fast $0.10 (720p) / $0.12 (1080p); Standard $0.40 (checked 2026-10-18, read on the official page 2026-10-18 (snapshot gemini-pricing)) Veo 3.1 Lite video with audio price (default) Not available $0.05 (720p) $0.08 (1080p) Veo 3.1 Fast video with audio price (default) Not available $0.10 (720p) $0.12 (1080p) $0.30 (4k) You will only be charged if your video is successfully generated. Formula: `ai_sregen0.12`
Runway Standard (app)	doesn’t fit		Price source Runway app: Standard $15/mo (625 credits = 52 s Gen-4.5), Pro $35 (2,250 credits = 187 s), Max $95 (9,500 credits = 791 s); 20% less on yearly billing (checked 2026-10-18, read on the official page 2026-10-18 (snapshot runway)) $15 $12 /month 625 credits /mo 625 credits monthly = 52s of Gen-4.5 $35 $28 /month 2250 credits /mo 2250 credits monthly = 187s of Gen-4.5 $95 $76 /month 9500 credits /mo 9500 credits = 791s of Gen-4.5 Formula: `iff(annual,12,15)`

Social scheduling

Tool / plan	$/month	h/week	Evidence
Buffer Free	$0.00	0.1 h	Price source Free: up to 3 channels, 10 scheduled posts per channel, 1 user (checked 2026-10-18, Social scheduler calculator (schedulercost): buffer fact buffer/free) Free Free forever Connect up to 3 channels 10 scheduled posts per channel - refill anytime Formula: `0`
Publer Free	$0.00	0.1 h	Price source Free: 1 user, 3 social accounts (except X), 10 scheduled posts per account (checked 2026-10-18, Social scheduler calculator (schedulercost): publer fact publer/free) 3 social accounts (except 𝕏) 10 scheduled posts per account Formula: `0`
Post by hand Native apps	$0.00	0.6 h	No tool to buy.
Publer Professional	$15.00	0.1 h	Price source Per social account: Professional $5/mo ($4 billed yearly), Business $10/mo ($8 billed yearly), in US dollars (checked 2026-10-18, Social scheduler calculator (schedulercost): publer fact publer/prices) Price in US Dollars: $5.00 / month Price in US Dollars: $10.00 / month Price in US Dollars: $4.00 / month billed yearly Price in US Dollars: $8.00 / month billed yearly Formula: `(channels-floor(channels/10))*iff(annual,4,5)`
Buffer Essentials	$18.00	0.1 h	Price source Monthly billing: Essentials $6, Team $12 per channel a month (checked 2026-10-18, Social scheduler calculator (schedulercost): buffer fact buffer/monthly); Yearly billing: Essentials $5, Team $10 per channel a month ($60 / $120 a year) (checked 2026-10-18, Social scheduler calculator (schedulercost): buffer fact buffer/yearly) Essentials Recommended $6 /month 1 channel · Billed monthly Team $12 /month 1 channel · Billed monthly Essentials Recommended $5 /month 1 channel · $60 billed yearly (save 2 months) Team $10 /month 1 channel · $120 billed yearly (save 2 months) Formula: `channels*iff(annual,5,6)`
SocialPilot Essentials	$30.00	0.1 h	Price source Billed monthly: $30, $50, $100, $200 (checked 2026-10-18, Social scheduler calculator (schedulercost): socialpilot fact socialpilot/monthly); Accounts 7 / 15 / 25 / 50; users 1 / 3 / 6 / unlimited; extra account $4/mo, extra user $5/mo (checked 2026-10-18, Social scheduler calculator (schedulercost): socialpilot fact socialpilot/limits) Essentials Built for professionals who work independently. $30 /mo Billed monthly 7 Social Media Accounts 1 User 15 Social Media Accounts 3 Users 25 Social Media Accounts 6 Users 50 Social Media Accounts Unlimited Users Extra Accounts – $4 per month Additional User – $5 per month Formula: `30`

E-signature

Tool / plan	$/month	h/week	Evidence
BoldSign Essential (free)	$0.00	0.0 h	Price source Essential (free): 25 envelopes a month, no additional users (checked 2026-10-17, SignCost: boldsign fact 0) 25 envelopes/month No additional users Formula: `0`
SignWell Light	$12.00	0.0 h	Price source Monthly billing: Light $12 (+$12/sender), Business $36 (+$15/sender) (checked 2026-10-17, SignCost: signwell fact 5) LIGHT 12 1 Sender BUSINESS 36 3 Senders $12/mo per additional sender $15/mo per additional sender Formula: `12*team`
Dropbox Sign Essentials	$20.00	0.0 h	Price source Monthly billing: Essentials $20, Standard $30/user (checked 2026-10-17, SignCost: dropbox-sign fact 4) $20 USD / mo $30 USD / user / mo Formula: `iff(annual,15,20)`
Docusign Standard	doesn’t fit		Price source Monthly billing: Personal $15, Standard $45/user, Business Pro $65/user (checked 2026-10-17, SignCost: docusign fact 4); Monthly plans: 10 envelopes per user per month (checked 2026-10-17, SignCost: docusign fact 5) $ 15 /month billed monthly $ 45 /user/month billed monthly $ 65 /user/month billed monthly Send a total of 10 envelopes per user per month Formula: `team*45`

Not covered (yet)

Real-estate-specific CRMs and MLS tools: not covered.
Local e-signature legal requirements: check them yourself.
AI-generated property footage must not misrepresent the property; check your local advertising rules.

Affiliate disclosure: links marked “affiliate” may earn Built & Stuck a commission at no extra cost to you. They are chosen after the ranking is computed and never affect it. Manual-hours figures are estimates from the assumptions above, not measurements.

Questions

What does an AI listing video cost?

At published API rates, 30 seconds costs roughly $1–4 before re-rolls depending on the model; the calculator multiplies by your listings and re-roll factor.

Is a free e-signature plan enough for an agent?

BoldSign's free plan covers 25 envelopes a month for one user; brokerage requirements may push you to a specific provider.

Do affiliate links change the ranking?

No. The ranking only uses price, manual hours and your hourly value. Some tools have a marked affiliate link; the calculation never reads it.